What does ROI measure?

Short Answer

Expert verified

ROI measures percentage return earned on the average total assets of the business entity.

Step by step solution

01

Meaning of ROI

ROI, or return on investment, is a pivotal budgetary measurement that gauges an investment's benefit or loss about its starting outlay. It measures how effectively business’s utilize the assets.

02

Calculation of ROI

ROI is measured by dividing operating income by average total assets. Alternatively, profit margin ratio and asset turnover ratio can be multiplied to calculate it.

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Most popular questions from this chapter

One subunit of Racer Sports Company had the following financial results last month:

Subunit X Actual Results Flexible Budget Flexible Budget % Variance

Variance (F or U) (F or U)

Net Sales

Revenue \( 476,000 \) 451,000

Variable

Expenses 261,000 251,000

Contribution

Margin 215,000 200,000

Traceable

Fixed Expenses 40,000 26,000

Divisional

Segment Margin \( 175,000 \) 174,000

Requirements

1. Complete the performance evaluation report for this subunit (round to two decimal places).

2. Based on the data presented and your knowledge of the company, what type of responsibility center is this subunit?

3. Which items should be investigated if part of management’s decision criteria is to investigate all variances equal to or exceeding \(8,000 andexceeding 10% (both criteria must be met)?

4. Should only unfavorable variances be investigated? Explain.

5. Is it possible that the variances are due to a higher-than-expected sales volume? Explain.

6. Will management place equal weight on each of the variances exceeding \)8,000? Explain.

7. Which balanced scorecard perspective is being addressed through this performance report? In your opinion, is this performance report a lead or a lag indicator? Explain.

8. List one key performance indicator for the three other balanced scorecard perspectives. Make sure to indicate which perspective is being addressed by the indicators you list.

Each of the following managers works for a national chain of hotels and has been given certain decision-making authority. Classify each of the managers according to the type of responsibility center he or she probably manages.

a. Manager of the Central Reservation Office

b. Managers of various corporate-owned hotel locations

c. Managers of the Northeast and Southeast Corporate Divisions

d. Manager of the Housekeeping Department at one hotel

e. Manager of the complimentary breakfast buffet at one hotel

Question: What is the purpose of a responsibility accounting system?

Explain the difference between market-based transfer prices and cost-based transfer prices.

Well-designed performance evaluation systems accomplish many goals. Describe the potential benefits performance evaluation systems offer.

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