Chapter 12: Question 8 (page 637)
Columbia Sportswear Company acquired a trademark that is helpful in distinguishing one of its new products. The trademark is renewable every 10 years at minimal cost. All evidence indicates that this trademarked product will generate cash flows for an indefinite period of time. How should this trademark be amortized?
Short Answer
This trademark has an infinite life span (renewable every 10 years at minimal cost); it should not be amortized.