Question: Pick a company that you are familiar with and describe its operations strategy and how it relates to winning customers. Describe specific activities used by the company that supports the strategy (see Exhibit 2.3 for an example).

An operations strategy is a series of decisions made by a company about how it will produce and distribute its goods. Each step toward manufacturing or delivering a product may be thought of as an operation, and the operations strategy encompasses all decisions made regarding these numerous activities. The operations strategy of a company works in unison with the company's overall business strategy, assisting the company in achieving long-term objectives and increasing market competitiveness.

The operation strategy of the firm is concerned with the design of goods and services, supply chain management, and quality management.

Before presenting a new product, the corporation identifies consumer preferences, dislikes, and culture. To meet overall consumer demands, the firm has expanded its menu to include salads and desserts in addition to burgers.

The firm has a product improvement team that is in charge of coming up with new ideas, which are then evaluated to see whether they are possible before being defined in terms of production and cooking methods. The firm has been steadily enhancing its menu, including the addition of a more appealing meat-free option for vegetarians.

The drive-through window's operations are being upgraded. The organization has implemented the six-sigma approach to limit the number of flaws in products and services to provide speedy service. Suppliers have been carefully selected, certified, and monitored by the firm. Training allows suppliers to become more integrated into processes.