Chapter 16: Problem 614
How is it that if the slope of the demand curve is constant, elasticity can change along the demand curve?
Chapter 16: Problem 614
How is it that if the slope of the demand curve is constant, elasticity can change along the demand curve?
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Get started for freeMr. Mavis runs a beer distributorship and currently sells a case of beer for \(\$ 4.00\). In an informal study of 61 customers in his store one day, Mr. Mavis determined that above the price of \(\$ 4.00\), demand is slightly inelastic, while below the price of \(\$ 4.00\), demand is slightly elastic. If Mr. Mavis wishes to maximize total revenue, should he raise or lower price?
At Price \(=\$ \mathrm{q}\), quantity demanded, \(\mathrm{Q}_{\mathrm{D}}=11 .\) At Price \(=\) \(\$ 11, \mathrm{QD}=9\). Find the elasticity of demand using a) \(\mathrm{P}=9, \mathrm{Q}_{\mathrm{D}}=11\) as a base b) \(\mathrm{P}=11, \mathrm{Q}_{\mathrm{D}}=9\) as a base c) average values as a base.
Mr. Ellis sells "Buzzbee Frisbess" door-to-door. In an average month, he sells 500 frisbees at a price of \(\$ 5\) each. Next month, his company is planning an employee contest whereby if any employee sells 1,000 frisbees, he will receive an extra two weeks vacation with pay. Never one to work too hard, Mr. Ellis decides that instead of trying to push \(\$ 5\) frisbees on unwilling customers for 12 hours a day, he will maintain his normal work schedule of 8 hours each day. His strategy is to lower the price which he charges his customers. If demand elasticity, \(\mathrm{e}=-3\), what price should Mr. Ellis charge in order to sell 1000 "Buzzbee Frisbees." Use average values for \(\mathrm{P}\) and \(\mathrm{Q}\).
What are some of the determinants of elasticity of demand?
Why is it that a profit-maximizing businessman would never lower prices when facing an inelastic demand curve and might not lower price when facing an elastic demand curve?
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