The advertiser wants to push her product's demand curve (LO2) a) to the right and make it more elastic b) to the right and make it less elastic c) to the left and make it more elastic d) to the left and make it less elastic

To achieve the desired changes in the demand curve (LO2) and its elasticity, the advertiser should follow these strategies: a) To move LO2 to the right and make it more elastic, the advertiser should emphasize the product's unique features, benefits, and desirability while increasing the responsiveness of quantity demanded to changes in price by providing detailed information, showcasing various use cases, and offering flexible purchasing options. b) To move LO2 to the right and make it less elastic, the advertiser should promote the product's quality, brand reputation, and uniqueness while emphasizing brand loyalty in advertising campaigns. c) To move LO2 to the left and make it more elastic, the advertiser should focus on less appealing product features while providing detailed information about the product, offering flexible purchasing options, or showcasing various use cases. d) To move LO2 to the left and make it less elastic, the advertiser should reduce advertising budget or focus on less appealing product features while concentrating on increasing brand loyalty, positioning the brand as prestigious or luxurious, and making the product less replaceable.