A clothing store on fashionable Rodeo Drive charges more for the same clothes than another store in less fashionable Compton. Why does the first store charge more? (LO3) a) They have to pay a higher rent. b) They know their customers can afford to pay more. c) They advertise more. d) Because they can.

Short Answer

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The short answer is: b) They know their customers can afford to pay more.

Step by step solution

01

Analyzing option a) "They have to pay a higher rent."

The store on Rodeo Drive might have to pay a higher rent due to its location in a more fashionable and upscale area. The rent for commercial spaces in such areas is usually higher compared to less fashionable areas. This could be a contributing factor in why the prices are higher in the Rodeo Drive store.
02

Analyzing option b) "They know their customers can afford to pay more."

Given that Rodeo Drive is a fashionable area, it is likely that the customers shopping there have a higher disposable income and can afford to pay more for clothes. The store can charge higher prices because their customers are willing and able to spend more. This might be a reason for the higher prices at the Rodeo Drive store.
03

Analyzing option c) "They advertise more."

Advertising could be a factor that affects the prices of clothes at the Rodeo Drive store. If the store spends more on advertising, they may pass those costs onto their customers by charging higher prices. However, this option doesn't necessarily explain why the prices are higher compared to the store in Compton.
04

Analyzing option d) "Because they can."

This option might seem vague but indicates that the store charges higher prices simply because they can do so and still maintain their customer base. This could be due to the fashionable location, the willingness of customers to pay more, and their reputation in the area. #Conclusion# After analyzing all the options, option b) "They know their customers can afford to pay more" seems to be the most relevant reason for the Rodeo Drive store to charge more for the same clothes. While the other factors mentioned in options a), c), and d) may contribute to higher prices, the main driving factor is that the store knows that its customers can afford to pay more and are willing to do so.

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