Chapter 10: Problem 2
What are network externalities? For what types of products are network externalities likely to be important? What is path dependence?
Chapter 10: Problem 2
What are network externalities? For what types of products are network externalities likely to be important? What is path dependence?
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Get started for freeIn an article in the Quarterly Journal of Economics, Ted O'Donoghue and Matthew Rabin made the following observation: "People have self-control problems caused by a tendency to pursue immediate gratification in a way that their 'long-run selves' do not appreciate." What do they mean by people's "long-run selves"? Give two examples of people pursuing immediate gratification that their longrun selves would not appreciate.
How does a change in the price of a product cause both a substitution effect and an income effect?
(Related to the Apply the Concept on page 346 ) The following excerpt is from a letter sent to a financial advice columnist: "My wife and I are trying to decide how to invest a \(\$ 250,000\) windfall. She wants to pay off our \(\$ 114,000\) mortgage, but I'm not eager to do that because we refinanced only nine months ago, paying \(\$ 3,000\) in fees and costs." Briefly discuss what effect the \(\$ 3,000\) refinancing cost should have on this couple's investment decision.
Marty and Ann discussed the rule of equal marginal utility per dollar spent, a topic that was recently covered in the economics course they were both taking: Marty: "When I use my calculator to divide the marginal utility of pizza by a price of zero, I don'\operatorname{tg} e t ~ a n ~ a n s w e r . ~ This result must mean that if pizza were being sold for a price of zero, the quantity demanded would be infinite." Ann: "Marty, that can't be true. No producer would be willing to 'sell' pizza, or any other product, for a zero price. Quantity demanded cannot be infinite, so zero prices cannot appear on demand curves and demand schedules." Suppose that Marty and Ann ask you for advice in resolving their disagreement. What would you tell them?
An article in the Wall Street Journal reported that customers who shopped at Neiman Marcus and other high-end retailers were becoming more resistant to paying high prices for clothing and accessories: High-end [retailers] which raised prices incessantly over the past decade, are learning the hard way that even wealthy customers are hunting for better deals and selection, whether online or at shops run by individual brands. ... Neiman's Chief Executive Karen Katz \(\ldots\) reduced snob appeal by allowing Neiman shoppers to use Visa and MasterCard. Previously, the stores only accepted American Express or Neiman credit cards. a. What does the article mean by "snob appeal"? Is there an economic explanation for it? Briefly explain. b. Why might losing snob appeal be a problem for highend retailers like Neiman Marcus?
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