Explain why at the level of output where the difference between TR and \(T C\) is at its maximum positive value, \(M R\) must equal \(M C\).

Short Answer

Expert verified
The maximum positive value of TR-TC (or maximum profit) is achieved when MR equals MC. This is because at that point, every additional unit of output sold (increase in MR) exactly covers the cost of producing that additional unit (increase in MC), leading to no more profit from further increase or decrease in output.

Step by step solution

01

Understanding the Aim

The target is to demonstrate why at the maximum positive value of TR-TC (i.e., maximum profit), MR equals MC.
02

Understanding the Relationship

When MR equals MC, the firm maximizes its profit. This is because every additional unit of output sold (an increase in MR) will cover the cost of producing that additional unit (the rise in MC).
03

Applying the Profit Maximization Condition

Profit is maximized when the difference between TR and TC is at its maximum value. If MR is greater than MC at this point, the firm can increase profits by increasing output because each additional unit adds more to revenue than to cost. If MR is less than MC, the firm can increase profits by reducing output, as each additional unit adds more to cost than to revenue. The only point at which a firm cannot increase profit by altering output is where MR equals MC.

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Key Concepts

These are the key concepts you need to understand to accurately answer the question.

Marginal Revenue (MR)
Marginal revenue (MR) is a fundamental concept in economics that refers to the additional revenue a firm gains when it sells one extra unit of a product. In simpler terms, if a company sells another widget, MR is how much more money it makes from that sale. It is important to understand that MR can change with each unit sold, often decreasing as the quantity sold increases due to factors like market saturation or price adjustments.

For a firm considering how many units to sell, analyzing MR is critical because it helps in determining the most profitable level of production. When MR is greater than or equal to marginal cost (MC), it means that producing and selling one more unit will add to the firm's profit. Conversely, if MR is less than MC, selling an additional unit would actually decrease profit. Therefore, in making decisions about production levels, firms aim to produce up until the point where MR equals MC—this is the essence of profit maximization.

Understanding MR is also crucial when analyzing pricing strategies and market behavior. A firm might lower prices to increase demand, which could initially raise MR, but only up to a certain point before it starts to decline. This decline in MR is particularly important in the context of our exercise, where the alignment of MR and MC signifies the optimal output level for maximum profit.
Marginal Cost (MC)
Marginal cost (MC) is the cost of producing one additional unit of a good or service. It’s a vital measure in economics because it helps firms determine the optimal scale of production. MC covers the expenses of raw materials, labor, and other costs directly associated with the production of that extra unit. Notably, MC is not constant and can vary depending on the level of production due to economies or diseconomies of scale.

In the context of our exercise, understanding MC is key when it’s compared with marginal revenue (MR). A firm reaches its profit-maximizing level of output when MR equals MC. Producing beyond this point means the cost of making an additional unit would be higher than the revenue it generates, thereby reducing overall profit. Firms use the MC to make tactical decisions on whether it's profitable to increase or decrease production. The MC curve typically is U-shaped; it decreases with increased output due to efficiencies but eventually rises due to bottlenecks or increased input prices.
Total Revenue (TR)
Total Revenue (TR) is the overall amount of money a firm makes from selling its goods or services. It is calculated by multiplying the price at which goods or services are sold by the number of units sold. TR plays a significant role in a firm’s decision-making process because it is a primary source of income which is critical for covering costs and generating profits.

From the standpoint of our exercise, the goal is for the firm to maximize the difference between TR and total cost (TC), which equates to maximizing profit. Monitoring TR helps firms to evaluate how changes in price or production levels can affect overall income. For instance, a price increase could lead to higher revenue per unit, but if it significantly reduces the quantity sold, it could result in a lower TR. Hence, the decision to alter prices or production to maximize TR – and by extension profit – must be made with caution and be informed by an understanding of both MR and MC.
Total Cost (TC)
Total Cost (TC) encompasses all the expenses incurred by a firm in the production of goods or services. This includes not only variable costs, which fluctuate with production levels like materials and labor, but also fixed costs, which remain constant regardless of how many units are made, such as rent or salaries for permanent staff.

Significantly, achieving profit maximization requires a careful examination of TC. In the exercise, we see how the gap between TR and TC is critical. A firm’s aim to maximize profit essentially means finding the point where this gap is at its widest. When analyzing decisions about output levels, TC is just as relevant as TR because even if a firm can increase its TR by producing more, this action is only lucrative if the rise in TC doesn’t overshadow the gains in revenue. There's an intrinsic relationship between TC and the concepts of MR and MC, as the optimal point of production for maximum profits takes place where MR equals MC, which ensures that TC is covered, and the profit is maximized.

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Most popular questions from this chapter

Suppose that most wheat farms are suffering losses. Now suppose that a new scientific study shows that eating four slices of whole wheat bread per day is an effective means of weight control, lowers blood pressure, and reduces the likelihood of heart disease. Assume that this study leads to the typical wheat farm earning an economic profit. Use two graphs to illustrate the effect of the release of the study: one graph showing the effect on the market for wheat and another graph showing the effect on a representative wheat farm. Be sure your graph for the wheat market shows any shifts in the market demand and supply curve and any changes in the equilibrium market price. Be sure that your graph for the representative farm includes its marginal revenue curve, marginal cost curve, average total cost curve, any change in its demand curve, and the area showing its loss before the release of the study and its profit after the release.

Suppose you decide to open a copy store. You rent store space (signing a 1-year lease to do so), and you take out a loan at a local bank and use the money to purchase 10 copiers. Six months later, a large chain opens a copy store two blocks away from yours. As a result, the revenue you receive from your copy store, while sufficient to cover the wages of your employees and the costs of paper and utilities, doesn't cover all your rent and the interest and repayment costs on the loan you took out to purchase the copiers. Briefly explain whether you should continue operating your business.

Suppose that currently the market for gluten-free spaghetti is in long-run equilibrium at a price of \(\$ 3.50\) per box and a quantity of 4 million boxes sold per year. If the demand for gluten-free spaghetti permanently increases, which of the following combinations of equilibrium price and equilibrium quantity would you expect to see in the long run? Carefully explain why you chose the answer you did. a. A price of \(\$ 3.50\) per box and a quantity of 4 million boxes b. A price of \(\$ 3.50\) per box and a quantity of more than 4 million boxes c. A price of more than \(\$ 3.50\) per box and a quantity of more than 4 million boxes d. A price of less than \(\$ 3.50\) per box and a quantity of less than 4 million boxes

A student argues: "To maximize profit, a firm should produce the quantity where the difference between marginal revenue and marginal cost is the greatest. If a firm produces more than this quantity, then the profit made on each additional unit will be falling." Briefly explain whether you agree with this reasoning.

The financial writer Andrew Tobias described an incident that occurred when he was a student at the Harvard Business School: Each student in the class was given large amounts of information about a particular firm and asked to determine a pricing strategy for the firm. Most of the students spent hours preparing their answers and came to class carrying many sheets of paper with their calculations. Tobias came up with the correct answer after just a few minutes and without having made any calculations. When his professor called on him in class for an answer, Tobias stated: "The case said the XYZ Company was in a very competitive industry ... and the case said that the company had all the business it could handle." Given this information, what price do you think Tobias argued the company should charge? Briefly explain. (Tobias says the class greeted his answer with "thunderous applause.")

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