Frances sells pencils in the perfectly competitive pencil market. Her output per day and her total cost are shown in the following table: $$ \begin{array}{|c|c|} \hline \text { Output per Day } & \text { Total Cost } \\ \hline 0 & \$ 1.00 \\ \hline 1 & 2.50 \\ \hline 2 & 3.50 \\ \hline 3 & 4.20 \\ \hline 4 & 4.50 \\ \hline 5 & 5.20 \\ \hline 6 & 6.80 \\ \hline 7 & 8.70 \\ \hline 8 & 10.70 \\ \hline 9 & 13.00 \\ \hline \end{array} $$ a. If the current equilibrium price in the pencil market is \(\$ 1.80,\) how many pencils will Frances produce, what price will she charge, and how much profit (or loss) will she make? Draw a graph to illustrate your answer. Your graph should be clearly labeled and should include Frances's demand, \(A T C, A V C, M C,\) and \(M R\) curves; the price she is charging; the quantity she is producing; and the area representing her profit (or loss). b. Suppose the equilibrium price of pencils falls to \(\$ 1.00\). Now how many pencils will Frances produce, what price will she charge, and how much profit (or loss) will she make? Show your work. Draw a graph to illustrate this situation, using the instructions in part (a). c. Suppose the equilibrium price of pencils falls to \(\$ 0.25 .\) Now how many pencils will Frances produce, what price will she charge, and how much profit (or loss) will she make?

Short Answer

Expert verified
a) When the price is $1.80, Frances must produce 4 pencils and will suffer a loss of $1.80. b) When the price falls to $1.00, she must produce 2 pencils and will incur a loss of $1.50. c) If the pencil price drops to $0.25, she should not produce any pencils, resulting in a loss of $1.00, which is her fixed cost.

Step by step solution

01

Calculate the ATC, AVC, and MC

First, calculate the Average Total Cost (ATC) by dividing the total cost by the quantity of pencils produced. Similarly, calculate the Average Variable Cost (AVC) and Marginal Cost (MC) by subtracting the cost of producing one less unit from the cost of producing the current quantity of units.
02

Find the best quantity to produce when price is $1.80

Considering the equilibrium price of $1.80, analyze the cost table and produce up to the quantity where the MC (Marginal Cost) does not exceed $1.80. The MC of producing the fifth pencil is higher than $1.80, hence Frances should produce and sell 4 pencils.
03

Calculate the profit/loss for price $1.80

Subtract the total cost of producing 4 pencils from the total revenue at a selling price of $1.80 each. So, the profit = (4 x $1.80) - $4.50 = $2.70 - $4.50 = -$1.80, indicating a loss of $1.80.
04

Determine quantity for price $1.00

Following the same process for the new equilibrium price of $1.00, Frances should produce up to the quantity where MC does not exceed $1.00. So, she should produce and sell 2 pencils.
05

Calculate the profit/loss for price $1.00

Again, subtract the total cost of producing 2 pencils from the total revenue at a selling price of $1.00 each. So, the profit = (2 x $1.00) - $3.50 = $2.00 - $3.50 = -$1.50, showing a loss of $1.50.
06

Determine quantity for price $0.25

For the new equilibrium price of $0.25, it seems that producing any pencils will result in a loss (since even the first pencil's MC is more than $0.25). Hence the quantity produced will be 0.
07

Calculate the profit/loss for the price $0.25

The revenue will be 0, and the loss equals to the fixed cost, which is $1.00.

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