Briefly explain which of the five competitive forces is involved in each of these business developments. a. The effect on Apple as Microsoft introduces the Surface Laptop computer b. The effect on McDonald's as White Castle and Taco Bell start selling breakfast food c. The effect on Target retail stores when Harry's razors cuts into Gillette's share of the razor market d. The effect on the publishing firm Hachette when Amazon bargains to lower the prices of the books Hachette sells on Amazon's site e. The effect on the AMC movie theater chain of IMAX increasing the fees it charges to theaters to use its technology

Short Answer

Expert verified
a. Threat of new entrants (Microsoft with new product). b. Threat of substitute products/services (White Castle/Taco Bell with breakfast menu). c. Bargaining power of suppliers (Harry's razors affecting Gillette's market share). d. Bargaining power of buyers (Amazon negotiating lower prices with Hachette). e. Bargaining Power of Suppliers (IMAX increasing its technology use fees for theaters).

Step by step solution

01

Evaluate the Case of Apple and Microsoft

The situation here represents 'Threat of new entrants'. Microsoft, a new entrant, introduces a product (Surface Laptop) directly in competition with Apple's products.
02

Evaluate the Case of McDonald’s, White Castle, and Taco Bell

With White Castle and Taco Bell beginning to serve breakfast, they become new competitors for McDonald's in the breakfast food market. This represents 'Threat of substitute products or services'.
03

Evaluate the Case of Target Stores, Harry's Razors, and Gillette

Here the situation revolves around the 'Bargaining power of suppliers'. If a supplier (Harry's razors) manages to significantly reduce Gillette's market share, it could impact the costs, delivery and availability of products for Target.
04

Evaluate the Case of Hachette and Amazon

This scenario is an example of the 'Bargaining power of buyers'. Amazon, one of Hachette's most significant buyers, is using its purchasing power to negotiate lower prices.
05

Evaluate the Case of AMC Movie Theater and IMAX

Here, the situation is about 'Bargaining Power of Suppliers'. IMAX, being a supplier, is increasing its fees, which would affect AMC's expenses.

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