A business columnist for the New York Times estimated that the wealth of \(J . \mathrm{K}\). Rowling, author of the Harry Potter novels, at \(\$ 1.2\) billion. The columnist observed, "Along with other famous authors, entertainers and sports stars, Ms. Rowling has also benefited from globalization and technology advances." What technology advances is he likely referring to? Why would those advances increase Rowling's wealth compared with the wealth of a similarly popular author of, say, the 1960 s?

Short Answer

Expert verified
The likely technology advancements referred to are the emergence of the Internet, online platforms, social media, e-books, and audiobooks. These advancements allowed J.K. Rowling's works to reach a global audience and be available in multiple formats, therefore increasing sales and earnings. Compared to a similarly popular author in the 1960s, these factors enable today's authors to generate considerably more wealth.

Step by step solution

01

Identify potential technologies

The first technology that may come to mind would be the Internet, which includes online shopping platforms like Amazon, digital marketing through social media, YouTube, etc. Moreover, digital platforms like e-books and audiobooks have also enhanced the reach of an author's work. Hence, those tech advances could have contributed to the author's wealth.
02

Compare with the 1960s scenario

In the 1960s, authors did not have the advantage of these technologies. Their books were mainly sold physically and the reach was usually only as large as the distribution capacity allowed. Moreover, they lacked an immediate global platform to promote their work. Thus, they may not have made as much money as authors today.
03

Discern the relation between tech advances and author's earnings

A popular author today, like J.K. Rowling, has more chances to reach a global audience and sell more copies due to the globalizing effect of technology. Moreover, she can earn from different formats of her book: physical, e-books, audiobooks etc. Hence, this increases the potential for generating wealth as compared to authors from the 1960s.

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