In recent years, a number of cities have passed taxes on carbonated sodas to help reduce obesity and raise tax revenues. An article in the New York Times observed, "With that public momentum, a soda tax may be coming to a city near you." If this forecast is correct, what will be the effect on the demand for premium bottled water? Briefly explain. Source: Anahad O'Connor and Margot Sanger-Katz, “As Soda Taxes Gain Wider Acceptance, Your Bottle May Be Next," New York Times, November 26, 2016.

Short Answer

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If the forecast on soda tax is correct, the increased price on soda may lead consumers to switch to its substitute - premium bottled water, hence increasing its demand.

Step by step solution

01

Understand the Concept

To answer this question, we need to understand the concept of substitution goods in economics. Substitution goods are products that satisfy the same need or want as another product. In this case, carbonated sodas and premium bottled water can be seen as substitution goods as both are beverages consumed to quench thirst.
02

Analyze the Soda Tax Impact

Introduction of tax on soda will likely increase its price. According to the law of demand, when prices go up, quantity demanded goes down.
03

Shift in Demand for Bottled Water

With the soda prices up, some consumers may switch to premium bottled water as an alternative, hence increasing its demand.
04

Formulate the Conclusion

If taxes on carbonated sodas lead to price increases, and given that bottled water is a substitute good, it can be predicted that the demand for premium bottled water will increase as consumers switch from sodas to bottled water due to the cost factor.

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