Chapter 8: Problem 9

Explain how expectations about future sales will affect investment.

Short Answer

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Expectations about future sales greatly influence investment decisions by a firm. Predictions of high future sales stimulate more current investment as firms expand to meet this expected high demand. In contrast, predictions of lower future sales can discourage investments as firms may scale back operations to cost-effectively manage the dip in demand. However, it’s important to note that these decisions are influenced by other factors such as general economic trends, competition, or technological changes, and must be based on reasonable and accurate information.

Step by step solution

Understanding the link between future sales and investment

Investment is financed by firms because they expect to earn profits in the future. High expectations of future sales can mean more profitability, which can lead firms to invest more in the present. This investment can be in various forms such as capital, hiring employees, research and development, etc.

Impact of Positive Expectations

If a firm expects sales to rise in the future, the prediction would encourage them to expand their operations to meet the increased demand. This expansion often requires significant investment in the present. This investment could put pressure on resources in the short term, but if expectations are met, higher future sales would offset these costs, ultimately leading to higher profits.

Impact of Negative Expectations

On the other hand, if a firm expects sales to drop in the future, they are unlikely to invest heavily. This is because lower sales mean lower profits, and the return on investment would not justify the initial costs. Instead, the firm might scale back its operations and reduce costs to prepare for the expected decrease in demand.

Exceptions and Considerations

It's important to note that these are general trends and may not always hold true. Other factors might also affect investment decisions, such as the overall economic climate, competition, or changes in technology. Thus, while expectations about future sales are a significant factor influencing investment, they are not the only factor. And expectations must be reasonable and based on accurate market information to guide effective investment decisions.

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