Question: Why did Subaru gain more than Toyota?

Short Answer

Expert verified

Subaru gained more because it produced all its products only in Japan, and thus, a weaker yen benefitted Subaru more than Toyota.

Step by step solution

01

Explanation

The exchange rate plays an important role for companies like Subaru and Toyota. A weaker currency makes exports more competitive. Thus, the sales of Japan-oriented companies will increase after the yen becomes weak.

However, the gain of Subaru exceeded that of Toyota because of its way of operation. Toyota moved out most of its production activities to other countries like the US, Mexico, and others, while Subaru produced only in Japan. A weaker yen made it easier for Subaru to increase its sales while Toyota’s gain was dependent on other countries’ currency, which affected their production cost.

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