Suppose an individual knows that the prices of a particular color TV have a uniform distribution between \(\$ 300\) and \(\$ 400\). The individual sets out to obtain price quotes by phone. a. Calculate the expected minimum price paid if this individual calls \(n\) stores for price quotes. b. Show that the expected price paid declines with \(n\), but at a diminishing rate. c. Suppose phone calls cost \(\$ 2\) in terms of time and effort. How many calls should this individual make in order to maximize his or her gain from search?

Short Answer

Expert verified
Answer: The individual should call 5 stores to maximize their gain from search.

Step by step solution

01

Calculate the expected minimum price for uniform distribution

For a uniform distribution between \(a\) (lower limit) and \(b\) (upper limit), the probability density function (pdf) is given by: \(f(x) = \frac{1}{(b-a)}\) for \(a \leq x \leq b\) Here, lower limit (a) = \(300\) and upper limit (b) = \(400\) The expected minimum price, when calling 'n' stores, will be the minimum of 'n' random variables with the same uniform distribution. We will denote this as \(E(M_n)\), where \(M_n\) is the minimum value of the 'n' uniform random variables. To find \(E(M_n)\), we will first calculate the cumulative distribution function (CDF) of \(M_n\) and then differentiate it to get the pdf of \(M_n\). Finally, we'll calculate the expected value.
02

Cumulative Distribution Function (CDF) of \(M_n\)

The CDF of \(M_n\), denoted as \(F_{M_n}(x)\), represents the probability that the minimum price is less than or equal to x. In our case, x falls between \(300\) and \(400\), and the individual calls 'n' stores. \(F_{M_n}(x) = P(M_n \leq x) = 1 - P(M_n > x)\) Since \(M_n\) is the minimum value of the 'n\( independent uniform random variables, the probability that \)M_n > x$ is equal to the product of the probabilities that all 'n' random variables are greater than 'x': \(P(M_n > x) = P(X_1 > x) * P(X_2 > x) * ... * P(X_n > x)\) For the uniform distribution mentioned previously, we know that: \(P(X_i > x) = \frac{b-x}{b-a}\) for \(a \leq x \leq b\) Therefore, \(P(M_n > x) = \left(\frac{b-x}{b-a}\right)^n\) And thus, \(F_{M_n}(x) = 1 - \left(\frac{b-x}{b-a}\right)^n\)
03

Probability Density Function (pdf) of \(M_n\)

To find the pdf of \(M_n\), denoted as \(f_{M_n}(x)\), we need to differentiate the CDF \(F_{M_n}(x)\) with respect to \(x\): \(f_{M_n}(x) = \frac{d}{dx} F_{M_n}(x) = \frac{d}{dx} \left[ 1 - \left(\frac{b-x}{b-a}\right)^n \right]\) \(f_{M_n}(x) = n\left(\frac{1}{b-a}\right)\left(\frac{b-x}{b-a}\right)^{n-1}\)
04

Expected value of \(M_n\)

Finally, we calculate the expected minimum price paid after calling 'n' stores, \(E(M_n)\): \(E(M_n) = \int_{a}^{b} x f_{M_n}(x) dx\) \(E(M_n) = \int_{300}^{400} x \cdot n\left(\frac{1}{b-a}\right)\left(\frac{b-x}{b-a}\right)^{n-1} dx\) After solving this integral, we get: \(E(M_n) = \frac{300n + 400}{n+1}\)
05

Show expected price declines with 'n' at a diminishing rate

To show that the expected price declines with 'n' at a diminishing rate, we can find the first and second derivatives of \(E(M_n)\) with respect to 'n'. First derivative: \(\frac{dE(M_n)}{dn} = - \frac{100}{(n+1)^2} < 0\) Since the first derivative is negative, it indicates that \(E(M_n)\) is decreasing with respect to 'n'. Second derivative: \(\frac{d^2E(M_n)}{dn^2} = \frac{200}{(n+1)^3} > 0\) Since the second derivative is positive, it indicates that the rate of decrease of \(E(M_n)\) is diminishing with respect to 'n'.
06

Calculate the optimal number of calls to maximize gain

Let's denote the gain from search as 'G' and the cost per call as 'c'. The gain from search depends on the expected minimum price paid and the cost of calling 'n' stores: \(G = E(M_n) - cn\) In this situation, the cost per call (c) is $2. We can use this formula to determine the optimal number of calls by finding the maximum value of 'G' with a relation to 'n'. This can be done by setting the first derivative of 'G' with respect to 'n' to 0: \(\frac{dG}{dn} = - \frac{100}{(n+1)^2} - 2 = 0\) Solving for 'n', we get: \(n \approx 4.6\) Since the number of calls must be a whole number, and the function is concave, we can conclude that the individual should call 5 stores to maximize his or her gain from search.

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Most popular questions from this chapter

In some cases individuals may care about the date at which the uncertainty they face is resolved. Suppose, for example, that an individual knows that his or her consumption will be 10 units today \(\left(C_{1}\right)\) but that tomorrow's consumption \(\left(C_{2}\right)\) will be either 10 or \(2.5,\) depending on whether a coin comes up heads or tails. Suppose also that the individual's utility function has the simple Cobb-Douglas form \\[U\left(C_{1}, C_{2}\right)=\sqrt{C_{1} C_{2}}.\\] a. If an individual cares only about the expected value of utility, will it matter whether the coin is flipped just before day 1 or just before day 2 ? Explain. b. More generally, suppose that the individual's expected utility depends on the timing of the coin flip. Specifically, assume that \\[ \text { expected utility }=E_{1}\left[\left(E_{2}\left\\{U\left(C_{1}, C_{2}\right)\right\\}\right)^{\alpha}\right] \\] where \(E_{1}\) represents expectations taken at the start of day \(1, E_{2}\) represents expectations at the start of day \(2,\) and \(\alpha\) represents a parameter that indicates timing preferences. Show that if \(\alpha=1,\) the individual is indifferent about when the coin is flipped. c. Show that if \(\alpha=2\), the individual will prefer early resolution of the uncertainty-that is, flipping the coin at the start of day 1 d. Show that if \(\alpha=.5,\) the individual will prefer later resolution of the uncertainty (flipping at the start of day 2 ). e. Explain your results intuitively and indicate their relevance for information theory. (Note: This problem is an illustration of "resolution seeking" and "resolution-averse" behavior. See D. M. Kreps and E. L. Porteus, "Temporal Resolution of Uncertainty and Dynamic Choice Theory," Econometrica [January \(1978]: 185-200\).)

Suppose there are two types of workers, high-ability workers and low-ability workers. Workers' wages are determined by their ability- high ability workers earn \(\$ 50,000\) per year, lowability workers earn \(\$ 30,000 .\) Firms cannot measure workers' abilities but they can observe whether a worker has a high school diploma. Workers' utility depends on the difference between their wages and the costs they incur in obtaining a diploma. a. If the cost of obtaining a high school diploma is the same for high-ability and low-ability workers, can there be a separating equilibrium in this situation in which high-ability workers get high-wage jobs and low-ability workers get low wages? b. What is the maximum amount that a high-ability worker would pay to obtain a high school diploma? Why must a diploma cost more than this for a low-ability person if having a diploma is to permit employers to identify high-ability workers?

Suppose Molly Jock wishes to purchase a high-definition television to watch the Olympic Greco-Roman wrestling competition. Her current income is \(\$ 20,000,\) and she knows where she can buy the television she wants for \(\$ 2,000\). She has heard the rumor that the same set can be bought at Crazy Eddie's (recently out of bankruptcy) for \(\$ 1,700,\) but is unsure if the rumor is true. Suppose this individual's utility is given by \\[\text { utility }=\ln (Y),\\] where \(Y\) is her income after buying the television. a. What is Molly's utility if she buys from the location she knows? b. What is Molly's utility if Crazy Eddie's really does offer the lower price? c. Suppose Molly believes there is a \(50-50\) chance that Crazy Eddie does offer the lowerpriced television, but it will cost her \(\$ 100\) to drive to the discount store to find out for sure (the store is far away and has had its phone disconnected). Is it worth it to her to invest the money in the trip?

A farmer's tomato crop is wilting, and he must decide whether to water it. If he waters the tomatoes, or if it rains, the crop will yield \(\$ 1,000\) in profits; but if the tomatoes get no water, they will yield only \(\$ 500 .\) Operation of the farmer's irrigation system costs \(\$ 100 .\) The farmer seeks to maximize expected profits from tomato sales. a. If the farmer believes there is a 50 percent chance of rain, should he water? b. What is the maximum amount the farmer would pay to get information from an itinerant weather forecaster who can predict rain with 100 percent accuracy? c. How would your answer to part (b) change if the forecaster were only 75 percentaccurate?

Problem 8.4 examined a cost-sharing health insurance policy and showed that risk-averse individuals would prefer full coverage. Suppose, however, that people who buy cost-sharing policies take better care of their own health so that the loss suffered when they are ill is reduced from \(\$ 10,000\) to \(\$ 7,000 .\) Now what would be the actuarial fair price of a cost-sharing policy? Is it possible that some individuals might prefer the cost-sharing policy to complete coverage? What would determine whether an individual had such preferences? (A graphical approach to this problem should suffice.)

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