The advertiser wants to push her product's demand curve (LO2) a) to the right and make it more elastic b) to the right and make it less elastic c) to the left and make it more elastic d) to the left and make it less elastic

To shift the demand curve to the right and make it more elastic, the advertiser should focus on increasing the demand for the product by highlighting its unique features and value additions while also making consumers more price-sensitive by emphasizing the availability of alternatives. To shift the demand curve to the right and make it less elastic, the advertiser should still increase the product's demand but aim to make consumers perceive it as having no close substitutes, making them less sensitive to price changes. To shift the demand curve to the left and make it more elastic, the advertiser should decrease the product's demand emphasizing the presence of alternatives. Finally, to shift the demand curve to the left and make it less elastic, the advertiser should decrease the demand while stressing that the product has no true substitutes, making consumers less sensitive to price changes.