The concept of consumer surplus was formulated by Alfred Marshall. (LO6)

Alfred Marshall was a towering figure in the field of economics, best known for his work in microeconomics and the formalization of many economic principles. Marshall's seminal book, Principles of Economics (1890), laid the groundwork for modern economic thought by synthesizing classical and marginalist theories. In his work, Marshall emphasized the role of the consumer in the economy and introduced key concepts such as elasticity of demand, marginal utility, and, notably, consumer surplus.

Marshall's approach to consumer surplus, as an indicator of economic welfare, connects an individual's perceived value of a good to their actual expenditure, highlighting the benefits of market transactions from a consumer's perspective. His contributions continue to underpin analyses of market behavior and have influenced countless subsequent theories in economics.

The demand curve is a visual representation of consumer appetite for goods at various price levels. It graphically displays the quantity of a good that buyers are willing to purchase at each possible price, signifying an inverse relationship—when prices fall, quantity demanded tends to rise, and vice versa. This downward slope is at the heart of the law of demand.

The demand curve is pivotal in calculating consumer surplus. It is because the area between the price that consumers actually pay and the demand curve reflects the additional value that consumers derive from purchasing the good at a lower price. This concept is an essential tool for economists to understand consumer behavior and to measure the responsiveness—or elasticity—of demand in relation to price changes.

Market efficiency reflects a market's ability to allocate resources such that each item is owned by the person who values it most highly, and goods are produced at the lowest possible cost. This concept is central to the study of economics due to its implications for productivity and wealth creation.

An efficient market is characterized by the optimal production and distribution of goods and services to meet consumer needs. In such markets, consumer surplus can serve as an indicator of efficiency. If consumers enjoy a large surplus, it implies that the market is doing well in providing products at prices that are lower than the maximum that consumers are ready to pay, resulting in high satisfaction.

However, market efficiency also takes into account producer surplus and overall welfare. Policies aimed at improving market efficiency typically strive to balance these surpluses to enhance the economic welfare of all market participants.

Economic welfare is the overall well-being of individuals in terms of their ability to consume goods and services and experience a high quality of life. Economists often measure this concept through metrics like consumer and producer surplus, as these reflect the benefits that market participants derive from economic activities.

Consumer surplus, as explained through Alfred Marshall's work, provides a quantitative measure of the benefits consumers gain above the actual price paid for goods or services. This surplus, alongside the producer surplus, forms the total economic surplus, a key indicator of the economic welfare of a society. By analyzing these welfare metrics, economists can gauge the health of an economy, the effectiveness of public policies, and the distribution of wealth among the population. High levels of economic welfare generally correspond to efficient markets where the needs and preferences of both consumers and producers are adequately met.