The cost of flying a passenger plane from point \(A\) to point \(B\) is \(\$ 50,000\). The airline flies this route four times per day at \(7 \mathrm{AM}, 10 \mathrm{AM}, 1 \mathrm{PM}\), and \(4 \mathrm{PM}\). The first and last flights are filled to capacity with 240 people. The second and third flights are only half full. Find the average cost per passenger for each flight. Suppose the airline hires you as a marketing consultant and wants to know which type of customer it should try to attract-the off-peak customer (the middle two flights) or the rush-hour customer (the first and last flights). What advice would you offer?

Short Answer

Expert verified
The average cost per passenger for each flight is approximately $277.78. The average cost per passenger is less for rush-hour flights (around $208.33) as compared to off-peak flights (around $416.67). Therefore, it would be more cost-effective for the airline to attract more rush-hour customers.

Step by step solution

01

Calculate the Total Passengers each day

First calculate the total number of passengers each day. The first and last flights are filled to capacity with 240 passengers each, that's 480 passengers. The second and third flights are only half full, which means 120 passengers each, so that's 240 passengers. So, total passengers each day is 480 + 240 = 720.
02

Calculate the Total Cost each day

Every flight costs $50,000, so since there are 4 flights each day, the total cost is $50,000 * 4 = $200,000.
03

Calculate the Average Cost per Passenger

Now, calculate the average cost per passenger. That is the total cost divided by the total number of passengers, so $200,000/720 = $277.78 approximately.
04

Calculate the average cost per passenger for Rush hour and Off-peak flights

For rush-hour flights (first and last flights), the number of passengers is 240 each. So, the average cost per passenger would be $50,000/240 = $208.33 approximately. For the off-peak flights (second and third flights), the number of passengers is 120 each. So, the average cost per passenger would be $50,000/120 = $416.67 approximately.
05

Offer advice to the airline

Looking at the average cost per passenger for each type of flight, it costs the airline less per passenger to fly during rush hour than off-peak. The airline should therefore try to attract more rush-hour customers as it would be more cost-effective.

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