Suppose that Bridget and Erin spend their incomes on two goods, food (F) and clothing (C). Bridget’s preferences are represented by the utility function U(F, C) = 10FC, while Erin’s preferences are represented by the utility function U(F,C) = 0.20F²C².

a. With food on the horizontal axis and clothing on the vertical axis, identify on a graph the set of points that give Bridget the same level of utility as the bundle (10, 5). Do the same for Erin on a separate graph.

b. On the same two graphs, identify the set of bundles that give Bridget and Erin the same level of utility as the bundle (15, 8).

c. Do you think Bridget and Erin have the same preferences or different preferences? Explain.

The numerical score or a cardinal scale representing the satisfaction a consumer gets from a market basket gives the utility for that consumer.

Bridget’s utility will be:

U(F, C) = 10FC

= 10 x 10 x 5 = 500

The above indifference curve of Bridget represents all bundles of food and clothing that provide the same level of satisfaction. In other words, the IC curve represents all combinations of goods where Bridget’s utility is 500.

Similarly, Erin’s utility will be:

U(F,C) = 0.20F²C²

= 0.20 x 10² x 5² = 500

The above indifference curve of Erin represents all bundles of food and clothing that provide the same level of satisfaction. In other words, the IC curve represents all combinations of goods where Erin’s utility is 500.

Bridget and Erin have the same level of satisfaction for the given utility functions when their consumption bundle is (10,5).

Bridget’s utility will be:

U(F, C) = 10FC

= 10 x 15 x 8 = 1200

The above indifference curve of Bridget represents all bundles of food and clothing that provide the same level of satisfaction. In other words, the IC curve represents all combinations of goods where Bridget’s utility is 1200.

Similarly, Erin’s utility will be:

U(F,C) = 0.20F²C²

= 0.20 x 15² x 8² = 2880

The above indifference curve of Erin represents all bundles of food and clothing that provide the same level of satisfaction. In other words, the IC curve represents all combinations of goods where Erin’s utility is 2880.

Bridget and Erin have a different level of satisfaction for the given utility functions when their consumption bundle is (15,8).

When the satisfaction levels are the same, the market basket preferences will be the same for two consumers.

So, for the consumption bundle (10,5), despite different utility functions, Bridget and Erin have equal satisfaction levels or the utility, 500. One can conclude that Bridget and Erin have the same preferences for the bundle.

When the consumption bundle is (15,8), their utilities are different. Bridget’s utility is less than Erin’s. So, Bridget will prefer a different combination bundle of food and clothing.