A drug company has a monopoly on a new patented medicine. The product can be made in either of two plants. The costs of production for the two plants are MC1 = 20 + 2Q1 and MC2 = 10 + 5Q2. The firm's estimate of demand for the product is P = 20 - 3(Q1 + Q2). How much should the firm plan to produce in each plant? At what price should it plan to sell the product?

Short Answer

Expert verified

The first plant should produce 0 units.

The second plant should produce 0.91 units.

The market price is $17.27 per unit.

Step by step solution

01

Computing production decision for each of the plants

The following diagram contains the two plants' marginal cost curves, the product's demand curve, and the marginal revenue curve.

The diagram shows that the marginal cost curve of the first firm is not relevant to the computation of the market conditions because it is above the demand curve.

Thus, the demand curve will only contain the quantity of medicine produced by the second plant. You can write the demand function as P = 20 - 3Q2.

The marginal revenue function will have twice the slope of the inverse demand function. Thus, you can write it as MR = 20 - 6Q2.

You can equate the marginal cost of the second firm to the marginal revenue to find the profit-maximizing output as follows:

20 - 6Q2 = 10 +5Q2

11Q2 = 10

Q2 = 0.91

Thus, the second firm produces 0.91 units, and the first plant should produce 0 units.

You can substitute the quantity into the inverse demand function to obtain the profit-maximizing price as follows:

P = 20 - 3(0.91)

= 20 - 2.73

= $ 17.27

Thus, the first plant should not produce anything as the product should be made entirely in the second firm. The second plant should produce 0.91 units and sell them at $17.27 per unit.

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Most popular questions from this chapter

There are 10 households in Lake Wobegon, Minnesota, each with a demand for electricity of Q = 50 - P. Lake Wobegon Electric’s (LWE) cost of producing electricity is TC = 500 + Q.

a. If the regulators of LWE want to make sure that there is no deadweight loss in this market, what price will they force LWE to charge? What will output be in that case? Calculate consumer surplus and LWE’s profit with that price.

b. If regulators want to ensure that LWE doesn’t lose money, what is the lowest price they can impose? Calculate output, consumer surplus, and profit. Is there any deadweight loss?

c. Kristina knows that deadweight loss is something that this small town can do without. She suggests that each household be required to pay a fixed amount just to receive any electricity at all, and then a per-unit charge for electricity. Then LWE can break even while charging the price calculated in part (a). What fixed amount would each household have to pay for Kristina’s plan to work? Why can you be sure that no household will choose instead to refuse the payment and go without electricity?

A monopolist firm faces a demand with constant elasticity of -2.0. It has a constant marginal cost of $20 per unit and sets a price to maximize profit. If marginal cost should increase by 25 percent, would the price charged also rise by 25 percent?

The following table shows the demand curve facing a

monopolist who produces at a constant marginal cost of $10:

Price

Quantity

18

0

16

4

14

8

12

12

10

16

8

20

6

24

4

28

2

32

0

36

a. Calculate the firm’s marginal revenue curve.

b. What are the firm’s profit-maximizing output and price? What is its profit?

c. What would the equilibrium price and quantity be in a competitive industry?

d. What would the social gain be if this monopolist were forced to produce and price at the competitive equilibrium? Who would gain and lose as a result?

How does a change in the demand for a product affect the demand for labor?

In some cities, Uber has a monopoly on ride-sharing services. In one town, the demand curve on weekdays is given by the following equation: P = 50 - Q. However, during weekend nights, or surge hours, the

demand for rides increases dramatically and the new demand curve is: P = 100 - Q. Assume that marginal cost is zero.

a. Determine the profit-maximizing price during weekdays and during surge hours.

b. Determine the profit-maximizing price during weekdays and during surge hours if MC = 10 instead of zero.

c. Draw a graph showing the demand, marginal revenue, and marginal cost curves during surge hours from part (b), indicating the profit-maximizing price and quantity. Determine Uber’s profit and the deadweight loss during surge hours, and show them on the graph.

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