[Uses the Marginal Utility Approach] Anita consumes both pizza and Pepsi. The following tables show the amount of utility she obtains from different amounts of these two goods: $$\begin{array}{cc} {}{\quad\quad\quad\quad\quad}{\text {Pizza }} \\ \hline \text { Quantity } & \text { Utility } \\ \hline \text { 4 slices } & 115 \\ \text { 5 slices } & 135 \\ \text { 6 slices } & 154 \\ \text { 7 slices } & 171 \end{array}$$ $$\begin{array}{cc} \quad\quad{}{} {\text { Pepsi }} \\ \hline \text { Quantity } & \text { Utility } \\ \hline 5 \text { cans } & 63 \\ 6 \text { cans } & 75 \\ 7 \text { cans } & 86 \\ 8 \text { cans } & 96 \end{array}$$ Suppose Pepsi costs \(\$ 0.50\) per can, pizza costs \(\$ 1\) per slice, and Anita has \(\$ 9\) to spend on food and drink. What combination of pizza and Pepsi will maximize her utility?

Short Answer

Expert verified
The exact answer may vary depending on the calculations made in steps 1-3. But the general process is to start buying the item with the highest marginal utility per dollar then switch to the other as the marginal utility per dollar falls below that of the other item due to the law of diminishing marginal utility. The process stops when the budget of $9 is exhausted.

Step by step solution

01

Determine the Marginal Utility per Dollar for Each Product

First, we need to determine the marginal utility (MU) for each product by subtracting the utility of the previous quantity from the new quantity. For example, MU of the 5th pizza slice would be \(135-115=20\) utility points. We then need to compute the MU per dollar by dividing the MU by the price of each item. In the case of the 5th pizza slice, this gives \(20/1 = 20\) utility points per dollar.
02

Prioritize Items with Higher Marginal Utility per Dollar

Next, we need to prioritize the product that gives a higher MU per dollar and start purchasing that until the MU per dollar falls below that of the other item. In this case, we should begin by comparing the MU per dollar of the 5th slice of pizza and the 6th can of Pepsi. The item with higher MU per dollar is selected.
03

Spend until the budget is exhausted

Continue buying the item that provides the higher MU per dollar until the MU per dollar falls below that of the other item. When this happens, switch to the item with the higher MU per dollar. If the budget is exhausted before this point is reached, finish purchasing at this stage. If there's still some budget left, but not enough to buy another unit of ether item, finish purchasing as well.

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Most popular questions from this chapter

Larsen E. Pulp, head of Pulp Fiction Publishing Co., just got some bad news: The price of paper, the company's most important input, has increased. a. On a supply/demand diagram, show what will happen to the price of Pulp's output (novels). b. Explain the resulting substitution and income effects for a typical Pulp customer. For each effect, will the customer's quantity demanded increase or decrease? Be sure to state any assumptions you are making.

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Suppose that 1,000 people in a market each have the same monthly demand curve for bottled water, given by the equation \(Q^{D}=100-25 P\), where \(P\) is the price for a 12 -ounce bottle in dollars. a. How many bottles would be demanded in the entire market if the price is \(\$ 1 ?\) b. How many bottles would be demanded in the entire market if the price is \(\$ 2 ?\) c. Provide an equation for the market demand curve, showing how the market quantity demanded by all 1,000 consumers depends on the price.

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