What are some examples of innovative products

that have disrupted their industries for the better?

Innovative products are the products that can inaugurate new technologies or a new way to do or to have something. This term innovative disruption is coined by late academic and consultant Clayton M. Christensen.

These are some examples of disruptive innovation in today's time:

1). Netflix

Netflix is a very great example of a victorious disruptive innovation strategy. From start, it used to be a company that supplies DVDs, and now it offers a pennywise and convenient product to a region of the market that was previously not targeted.

2). iTunes

The combination of iTunes with iPod is the perfect example of disruptive innovation because it locked iPod users to apple products. As it offered convenience and the least price point at which an iPod user buys iTunes. And as a result, Walkman’s, CDs, DVDs, mp3 are all considered to be classical artifacts in present days.