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Chapter 1: Q3-19BSC (page 1)

In Exercises 9–20, identify which of these types of sampling is used: random, systematic, convenience, stratified, or cluster.

Literary Digest Poll In 1936, Literary Digest magazine mailed questionnaires to 10 million people and obtained 2,266,566 responses. The responses indicated that Alf Landon would win the presidential election. He didn’t.

Short Answer

Expert verified

Convenience sampling

Step by step solution

01

Given information

The method used for gathering responses was through questionnaires that were mailed to 10 million people. Of these, 2,266,566 people responded.

02

Step 2:Identify the method of sampling

Convenience sampling collects data through the easiest method, based on any situation. These are collected from sources conveniently available.

In this case, mailing 10 million questionnaires and then analyzing the set of 2,266,566 responses to derive a conclusion is an example of convenience sampling.

Thus, the sampling method is convenience sampling.

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