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Chapter 1: Q.68 (page 54)

List some practical difficulties involved in getting accurate results from a telephone survey.

Short Answer

Expert verified

The following are some of the practical problems in conducting a telephone survey:

1. It is impossible to tell who is answering the phone.

2. It is not required to answer all phone calls.

3. The interviewer may leave only a few people to contact.

Step by step solution

01

To determine

Practical difficulties involved in getting accurate results from telephone survey.

02

Explanation

Some of the challenges in collecting reliable findings from a telephone survey are as follows:

Coverage is insufficient: Not all individuals in the population have a telephone number on the list, or the number may have changed, thus they are unable to participate in the survey.

Non-response: Calls are frequently not answered by the subject owing to work hours or other reasons, and hence the cases of non-response are higher in telephone surveys.

Problems with the network: Due to network issues, the voice may not be audible at times, or the answer may be misheard, affecting the accuracy of the results.

Interpretation issues: Some questions may have many interpretations, and each respondent may interpret it differently and respond appropriately, impacting the final result's accuracy.

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