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Chapter 7: Q. 7.3 (page 404)

In an article on Flurry Blog, a gaming marketing gap for men between the ages of 30 and 40 is identified. You are researching a startup game targeted at the 35-year-old demographic. Your idea is to develop a strategy game that can be played by men from their late 20s through their late 30s. Based on the article’s data, industry research shows that the average strategy player is 28 years old with a standard deviation of 4.8 years. You take a sample of 100 randomly selected gamers. If your target market is 29- to 35-year-olds, should you continue with your development strategy?

Short Answer

Expert verified

There is just a 1.86% chance that the strategy game will be played by guys between the ages of 29 and 35. As a result, you should abandon your development approach.

Step by step solution

01

Given information

Given information:

The Mean value is 28

Standard deviation is 4.8 years

n=100

Formula used:

X~Nμx,axn
02

Determine the likelihood of guys between the ages of 29 and 35 playing the strategy game.

Let

X¯~N28,4.8100P(29<X<35)=normalcdf29,35,28,4.8100P(2<X¯<3)=0.0186

As a result, there is only a1.86% chance that the strategy game will be played by guys between the ages of 29 and 35. As a result, you should abandon your development approach.

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