Customers who participate in a store’s free loyalty card program save money on their purchases but allow the store to keep track of the customer’s shopping habits and potentially sell these data to third parties. A Pew Internet & American Life Project Survey (January 2016) revealed that 225 of a random sample of 250 U.S. adults would agree to participate in a store loyalty card program, despite the potential for information sharing. Letp represent the true proportion of all customers who would participate in a store loyalty card program.

a. Compute a point estimate ofp

b. Consider a store owner who claims that more than 80% of all customers would participate in a loyalty card program. Set up the null and alternative hypotheses for testing whether the true proportion of all customers who would participate in a store loyalty card program exceeds .8

c. Compute the test statistic for part b.

d. Find the rejection region for the test if α=.01.

e. Find the p-value for the test.

f. Make the appropriate conclusion using the rejection region.

g. Make the appropriate conclusion using the p-value.

Short Answer

Expert verified

a. The point estimate forp is 0.9

b.The hypotheses areH0:p=0.80 andHa:p>0.80.

c.The test statistic is 3.95.

d. The rejection region isZ0>2.326

e. The p-value for the test is 0.000039

f. Using the rejection region, we have sufficient evidence to conclude that the true proportion of all customers who would participate in a store loyalty card program exceeds .8

e. Using the p-value, we have sufficient evidence to conclude that the true proportion of all customers who would participate in a store loyalty card program exceeds .8

Step by step solution

01

Given information

As per Pew Internet & American Life Project Survey (January 2016), out of 250 U.S adults surveyed, 225 agree to participate in a store loyalty card program, despite the potential for information sharing.

That is

The size of the samplen=250

The sample proportion is

p^=225250=0.9

02

Point estimate for the population proportion

The point for the true proportion of all customers who would participate in a store loyalty card program isp^=0.9

03

Setting up the hypotheses

The null and alternative hypotheses are given as

H0:p=0.80

That is, the true proportion of all customers who would participate in a store loyalty card program does not exceed .8

And

Ha:p>0.80

That is, the true proportion of all customers who would participate in a store loyalty card program exceeds .8

04

Calculating the test statistic

The test statistic for testing store owner’s claim is

Z=p^-pp1-pn=0.90-0.800.801-0.80250=0.100.00064=3.95

05

Calculating the rejection region

We have first to find the critical value for the critical region

Here

α:The level of significance

α=.01

Using the standard normal table, the critical value at the 1% significance level is 2.326

Hence the rejection region is

Reject the null hypothesis if

Z0>2.326

Where

Z0is the value of the test statistic.

06

Calculating the p-value

We have Z=3.95, and the test is right-tailed (as an alternative hypothesis is right-tailed)

Therefore p-value in this scenario is

p-value=PZ>Z0=PZ>3.95=0.000039.....usingstandardnormaltable

07

Conclusion using critical region

We can see that

Z=3.95>2.326

Hence, we reject the null hypothesis.

Conclusion:

At a 1% significance level, we have sufficient evidence to conclude that the true proportion of all customers who would participate in a store loyalty card program exceeds .8

08

Conclusion using p-value

We can see that

p-value=0.000039<0.01

That is, the obtained p-value is less than the significance level.

Hence, we reject the null hypothesis.

Conclusion:

Based on the p-value, we have sufficient evidence to conclude that the true proportion of all customers who would participate in a store loyalty card program exceeds .8

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