Products “Made in the USA.”“Made in the USA” is a claim stated in many product advertisements or on product labels. Advertisers want consumers to believe that the product is manufactured with 100% U.S. labor and materials—which is often not the case. What does “Made in the USA” mean to the typical consumer? To answer this question, a group of marketing professors conducted an experiment at a shopping mall (Journal of Global Business, spring 2002). They asked every fourth adult entrant to the mall to participate in the study. A total of 106 shoppers agreed to answer the question, “‘Made in the USA’ means what percentage of U.S. labor and materials?” The responses of the 106 shoppers are summarized as follows: “100%” (64 shoppers), “75 to 99%” (20 shoppers), “50 to 74%” (18 shoppers), and “less than 50%” (4 shoppers).

a.What type of data-collection method was used?

b.What type of variable, quantitative or qualitative, is measured?

c.Present the data in graphical form. Use the graph to make a statement about the percentage of consumers who believe “Made in the USA” means 100% U.S. labor and materials.

Step by step solution

01

 Step 1: Identifying the data collection method

Random people entering the mall were asked to respond to the question. A survey was conducted where researchers recorded their opinions.Therefore, the data collection method used was surveys.

02

Point out the type of variable.

People were asked to give a percentage of how much labor and material are from the U.S. when a product is said to be “Made in the USA.” Percentages are quantifiable.Therefore the variable is quantitative.

03

Constructing a graph for the data 

Out of 106 shoppers, 64 think that when a label says “Made in the U.S.,” it means that the labor and material used for the product is 100% from U.S. Nothing was outsourced.

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