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Chapter 36: Problem 2

If you want people to floss more to prevent gum disease, the best approach is to a. Use a negatively framed message b. Use a positively framed message c. Have a dentist deliver an encouraging message on the pleasures of flossing d. Provide people with free dental floss

Short Answer

Expert verified
The best approach to get people to floss more to prevent gum disease would be a combination of using a positively framed message and having a qualified dentist deliver an encouraging message on the pleasures of flossing.

Step by step solution

01

Understand the guidance

Analyze each option and think about the potential impacts. Option (a) presents a negative consequence if the action is not performed. (b) highlights the positive outcome if the action is performed. (c) emphasizes the credibility of the message source, assuming people might be more likely to listen to a professional. (d) offers a practical solution, which could potentially remove one barrier to the behavior of flossing.
02

Compare and Contrast

Weigh up the effectiveness of all options. Negative framing (a) can result in resistance and counter-arguments. Positive framing (b), however, focuses on benefits and could be more appealing. Credibility of the message source (c) might lead to higher trust and increased propensity to act. Providing free supplies (d) could motivate people who were restrained due to cost issues.
03

Final Decision

Based on the understanding of human behavior, people generally tend to respond better to positive reinforcement than negative. This, combined with the delivery from a source of authority, could significantly increase the effectiveness of the message. Therefore, option (b) and (c) would be the most effective in this case.

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