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Chapter 12: Problem 3

Check your understanding of the components of attitudes and the elements of persuasion by analyzing hypothetical political strategies. Imagine you're working on a political campaign and you're invited to join the candidate's inner circle in strategy sessions, as staff members prepare the candidate for upcoming campaign stops. During the meetings, you hear various strategies discussed. For each strategy below, indicate which component of voters' attitudes (cognitive, affective, or behavioral) is being targeted for change, and indicate which element in persuasion (source, message, or receiver factors) is being manipulated. The answers are in Appendix A. "This crowd is already behind you. You don't have to alter their opinions on any issue. Get right to work convincing them to contribute to the campaign. want them lining up to donate money."

Short Answer

Expert verified
Answer: The targeted component of voters' attitudes is the behavioral component, and the element of persuasion being manipulated is the message.

Step by step solution

01

Identify the targeted attitude component

The targeted component of voters' attitudes here is the behavioral component. Since the voters are already in support of the candidate, the strategy aims to convince them to participate by donating money to the campaign, i.e., influence their actions, which is related to the behavioral component.
02

Identify the persuasion element being manipulated

The element in persuasion being manipulated is the message. The staff members, during the strategy sessions, are discussing how the candidate should focus on convincing the already supportive crowd to take action in the form of donations. Thus, it's about finding the right message and the best way of delivering it to persuade the voters to contribute.

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Most popular questions from this chapter

Check your understanding of attribution processes by analyzing possible explanations for an athletic team's success. Imagine that the women's track team at your school has just won a regional championship that qualifies them for the national tournament. Around the campus, you hear people attribute the team's success to a variety of factors. Examine the attributions shown below and place each of them in one of the cells of Weiner's model of attribution (just record the letter inside the cell. The answers are in Appendix \(A\). a. "They won only because the best two athletes on Central State's team were out with injuries - talk about good fortune!" b. "They won because they have some of the best talent in the country." c. "Anybody could win this region; the competition is far below average in comparison with the rest of the country: d. "They won because they put in a great deal of last-minute effort and practice, and they were incredibly fired up for the regional tourney after last year's near miss."

Check your understanding of bias in social cognition by identifying various types of errors that are common in person perception and attribution. Imagine that you're a nonvoting student member of a college committee at Southwest State University that is hiring a new political science professor. As you listen to the committee's discussion, you hear examples of (a) the illusory correlation effect. (b) stereotyping, and (c) the fundamental attribution error. Indicate which of these is at work in the excerpts from committee members' deliberations below. The answers are in Appendix A. ___________________ "The first one I want to rule out is the guy who's been practicing law for the last 10 years. Although he has an excellent background in political science, I just don't trust lawyers. They're all ambitious, power hungry, manipulative cutthroats. He'll be a divisive force in the department"."

Check your understanding of the components of attitudes and the elements of persuasion by analyzing hypothetical political strategies. Imagine you're working on a political campaign and you're invited to join the candidate's inner circle in strategy sessions, as staff members prepare the candidate for upcoming campaign stops. During the meetings, you hear various strategies discussed. For each strategy below, indicate which component of voters' attitudes (cognitive, affective, or behavioral) is being targeted for change, and indicate which element in persuasion (source, message, or receiver factors) is being manipulated. The answers are in Appendix A. "You haven't been smiling enough lately, especially when the TV cameras are rolling. Remember, you can have the best ideas in the world, but if you don't seem likable, you're not gonna get elected. By the way, I think I've lined up some photo opportunities that should help us create an image of sincerity and compassion."

Check your understanding of bias in social cognition by identifying various types of errors that are common in person perception and attribution. Imagine that you're a nonvoting student member of a college committee at Southwest State University that is hiring a new political science professor. As you listen to the committee's discussion, you hear examples of (a) the illusory correlation effect. (b) stereotyping, and (c) the fundamental attribution error. Indicate which of these is at work in the excerpts from committee members' deliberations below. The answers are in Appendix A. ______________ "I absolutely won't consider the fellow who arrived 30 minutes late for his interview. Anybody who can't make a job interview on time is either irresponsible or hopelessly disorganized. I don't care what he says about the airline messing up his reservations."

Check your understanding of the components of attitudes and the elements of persuasion by analyzing hypothetical political strategies. Imagine you're working on a political campaign and you're invited to join the candidate's inner circle in strategy sessions, as staff members prepare the candidate for upcoming campaign stops. During the meetings, you hear various strategies discussed. For each strategy below, indicate which component of voters' attitudes (cognitive, affective, or behavioral) is being targeted for change, and indicate which element in persuasion (source, message, or receiver factors) is being manipulated. The answers are in Appendix A. "You need to convince this crowd that your program for regulating nursing homes is sound. Whatever you do, don't acknowledge the two weaknesses in the program that we've been playing down. I don't care if you're asked point blank. Just slide by the question and keep harping on the program's advantages."
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