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Chapter 16: Problem 10

The elaboration likelihood model of attitude change suggests that: A. the peripheral route results in more enduring attitude change. B. the central route results in more enduring attitude change. C. only the central route to persuasion can be effective. D. only the peripheral route to persuasion can be effective.

Short Answer

Expert verified
Answer: The central route results in more enduring attitude change.

Step by step solution

01

Understanding the central route

The central route to persuasion involves a high level of cognitive processing and evaluation of the message. When a person uses the central route, they carefully analyze the arguments and consider the evidence before forming an opinion or changing an attitude. Attitude change happens when the person finds the arguments convincing and logically sound.
02

Understanding the peripheral route

The peripheral route to persuasion, on the other hand, involves a lower level of cognitive processing and is more reliant on superficial cues, such as the attractiveness of a speaker or the emotional appeal of the message. Attitude change in the peripheral route happens when a person is influenced by these cues without fully analyzing the content of the message.
03

Comparing the central and peripheral routes

When comparing the two routes, the central route usually results in more enduring and stable attitude changes because it is based on logical reasoning and thorough evaluation of the message. In contrast, attitude changes resulting from the peripheral route are often less stable and less enduring, as they are based on superficial cues and less cognitive engagement.
04

Identifying the correct statement

Based on our understanding of the elaboration likelihood model and the differences between the central and peripheral routes, we can now identify the correct statement among the given options. Option B states that "the central route results in more enduring attitude change," which aligns with our analysis. Therefore, the correct answer is B. The central route results in more enduring attitude change.

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Most popular questions from this chapter

The results of Milgram's (1963) study imply that: A. in the real world, most people will refuse to follow orders to inflict harm on a stranger. B. many people will obey an authority figure even if innocent people get hurt. C. most people are willing to give obviously wrong answers when ordered to do so. D. most people stick to their own judgment, even when group members unanimously disagree.

Groupthink occurs when members of a cohesive group: A. are initially unanimous about an issue. B. stress the importance of caution in group decision making. C. emphasize concurrence at the expense of critical thinking in arriving at a decision. D. shift toward a less extreme position after group discussion.

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