Chapter 20: Problem 5

List 10 makes and models of cars (such as Saturn SL2, Honda Civic) and ask 15 people to choose from a wide range of adjectives (such as serious, reliable, dishonest) that best describes someone who drives that type of car. Analyze the results of your survey to see if people are stereotyped by the cars they drive

Short Answer

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The survey results showed that people tend to associate specific character traits with the drivers of certain car makes and models, indicating that people may indeed be stereotyped based on the cars they drive.

Step by step solution

Identifying Car Makes and Models

To start with the exercise, identify 10 different car makes and models. Ensure to take a diverse selection. For instance: Honda Civic, Ford Explorer, BMW 5 Series, Porsche 911, Mercedes C-Class, Toyota Prius, Audi A3, Jeep Wrangler, Tesla Model S, and Volkswagen Beetle.

Choosing Descriptive Adjectives

Next, select a wide array of adjectives that people could utilize to describe someone who drives each car. Try to vary these adjectives: reliable, expensive, serious, flashy, dishonest, eco-friendly, adventurous, prestigious, innovative.

Conduct a Survey

Present the selected adjectives and cars to 15 people. Ask each one of them to match each car with the adjective that, in their opinion, best describes its driver.

Analyze the Survey Results

Once participants have responded, organize their responses in a clear and understandable format. Look for trends in the data to see if stereotypes emerge. Are particular adjectives more commonly associated with some cars compared to others?

Interpret the Findings

Finally, make observations based on the data analysis. Determine if people stereotyped drivers based on the car makes and models they are perceived to drive.

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Short Answer

Step by step solution

Identifying Car Makes and Models

Choosing Descriptive Adjectives

Conduct a Survey

Analyze the Survey Results

Interpret the Findings

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